Studies have shown that the American people have become increasingly dependent on their phones. One study concluded that over 90% of Americans own a mobile device and are using it daily. This is afar cry from how it was 20 years ago. 20 years ago we were just getting used to the idea of computers. Now we are putting that same emphasis on the a mobile device, especially when it comes to businesses. It’s crazy how times change.
To that end, I have put together a small list of how small business can take pointers from this activity. How small businesses can use all of this to their advantage. It’s not that hard either. So let’s peel back the iron curtain and have a look.
1) Do not clutter up your site design with the overuse of imagery. This is one of the straws that will break the camel’s back. Be sure your responsive time is impeccable. Timing is everything in the technological world. Slow times will really slow you and your business down, to the point of having clients leave you.
2) Try not to fall into the whole “Goldilocks Gridlock”. What is it? Remember the story of Goldilocks and the 3 bears. Same rules apply here. You have to create something that will be the right fit for your mobile users. Now this might include a bit of trial and error. It’s important though to do this. All your landing pages and features that come with your mobile site have to be the right fit too.
3) Never go off the grid in any way. You have to be searchable for those doing a mobile search on Google. If your site is not included on the list, you might have a problem. Don’t abandon your site in any way. All your information needs to be accurate, especially when it comes to maps and locations. Get the picture?
4) Be social on your mobile device. Social media can be used for good, so use it for good. Have a link that directly goes to your social feeds. This way you can stay on top of your readers and their replies.
