1) Keep everything simple. I am serious with this one. The more complex you make your mobile design, the less people will come to visit you. Just because something appears to be simplified on the big screen, doesn’t mean it’s this way on the small screen. Think logically here. Take what you have on your big PC and make it smaller, but keep all the same goals.
Remember to K.I.S.S.—Keep It Simple Stud
2) Your design also needs to be on the same wavelength. Your web design needs to match your message. If it’s not matching your message, than something is wrong.
3) There should be a call-to-action. Every user will come and visit you for a reason. Some might want to buy something. Others might want more information regarding something specific. It’s best to find out why most of your target audience is coming to you.
Once you find out this, you can implement a plan-of action more successfully. The goal is to make it a positive call-to-action, not a negative one. This might require some research on your part; in fact, it will require a little research. It will pay off though. Just keep in mind the end goal.
4) If someone is buying something from you, you might want to have your checkout process in peak running order. Make sure there are no bugs or anything of this nature happening.
If someone is having issues checking out with you on their mobile device, they will go to your competition for the same product. You don’t want this to happen, do you?
If someone is having an issue with checking out, make sure you have the tools to handle it. If you can’t handle it personally, have someone from the business do it for you. This means your staff needs to be trained and skilled in all everything mobile.
More people are turning to the mobile way of doing things. The days of solely using a PC are heading out the door. If you own a business, you need to get on board with everything that involves the optimization process. Your clients depend on it; and for the sake of your business, you will too.